

Hotel Description
Welcome to “On the main street of HBC #4,” a distinguished 3-star accommodation nestled in the vibrant heart of Seoul, South Korea. Located at 68-1, Sinheung-ro in the culturally rich Yongsan-gu district, this exceptional hotel boasts an impressive 9.6 rating, signifying exceptional guest satisfaction and top-tier service quality. The hotel’s stellar reputation is a testament to its commitment to excellence, placing it among the most highly-regarded accommodations in Seoul’s competitive hospitality landscape. Situated in the trendy HBC (Haebangchon) neighborhood, the hotel offers guests the perfect blend of local authenticity and urban convenience, serving as an ideal base for both business travelers and tourists eager to explore the dynamic South Korean capital.
The Yongsan-gu district, where “On the main street of HBC #4” is perfectly positioned, represents one of Seoul’s most strategically advantageous locations. This area is renowned for its proximity to key attractions, including the iconic Namsan Tower, the expansive Yongsan Family Park, and the internationally acclaimed War Memorial of Korea. The hotel’s address on Sinheung-ro places guests within a comfortable walking distance of the Noksapyeong subway station, offering seamless connections to Seoul’s comprehensive public transportation network. This prime location allows visitors to effortlessly access popular destinations such as Itaewon’s cosmopolitan dining scene, Myeongdong’s shopping paradise, and the historic Gyeongbokgung Palace. HBC itself is a charming neighborhood characterized by sloping streets lined with eclectic cafés, authentic eateries, and unique boutiques that showcase the perfect fusion of Korean tradition and contemporary urban culture.
What truly distinguishes “On the main street of HBC #4” from other accommodations is its remarkable attention to guest satisfaction, as evidenced by its exceptional 9.6 rating. This near-perfect score reflects the hotel’s unwavering dedication to providing personalized service, immaculate accommodations, and thoughtful amenities that exceed expectations. While maintaining the accessibility and value proposition of a 3-star establishment, the hotel delivers an experience that rivals many luxury properties. Guests consistently praise the property’s spotless cleanliness, the staff’s warm hospitality, and the thoughtful design touches that create a comfortable, home-away-from-home atmosphere. The hotel skillfully balances modern conveniences with authentic Korean elements, creating an environment that feels both contemporary and culturally connected. For travelers seeking an authentic Seoul experience without sacrificing comfort or quality, “On the main street of HBC #4” represents an outstanding choice that offers exceptional value, a perfect location, and service excellence that has earned it one of the highest guest satisfaction ratings in the city. Whether you’re visiting Seoul for business, leisure, or cultural exploration, this remarkable hotel provides the ideal foundation for an unforgettable Korean journey.
Rooms
- Three-Bedroom Villa with 2 × 1 large double bed, 2 × 1 single bed and 2 × 2 sofa beds for 5 adults


Reviews
Aidah from Brunei Darussalam (10/10)
The excellent & clean facilities & nice owner/managers
Jadhav from India (10/10)
The location couldn't have been better! So close to grocery stores, bus stops, and the metro. And all the famous tourist spots nearby. Absolutely perfect!
Morten from Denmark (10/10)
This is a good apartment, we enjoyed our stay a lot.
Fine location, lots of restaurants and cafes, even if you have dietary restrictions there are vegetarian and gluten-free options very close by (can recommend Vegetus and Sunnybread).
you'll be getting around by bus or walking from the apartment, no train station near it, but there are several bus stops very close by, that can take you around the city or to the nearest train station.
And Joe the host was super friendly and ready to help if needed, he really understands what it means to be a good host.Cole from Australia (10/10)
The owner was amazing, make sure we had everything we needed and very responsive and nice. The location of the property is the best with tons of bars, restaurants etc in walking distance. It’s also not too bad of a walk home from itaewon if you are out late. The subway was just a short walk and easy to get to all the city has to offer.
Joshua from United Kingdom (10/10)
Location was amazing, really close to cool coffee shops/bars etc. all within walking distance. Everything super clean as well and the host, Joe, was very chill and accommodating
Irdahwati from Malaysia (10/10)
Centre to attraction. Beautiful spot to look Seoul either during the day or evening.
Ruby from Philippines (10/10)
Highly recommended. Everything you need is provided. Host Joe and Victor visits us every once in a while to make sure that were okay. They even helped us contact our service from airport to accommodation. The house is fully equipped of everything you will need. The house is very comfortable and BIG!
We really enjoyed our stay here. Joe and Victor was very helpful. They made sure that we were comfortable during our stay.Dorota from Poland (10/10)
The location was great and people taking care about this apartment spoke English very well and were very helpful! Guests have access to a large fridge and a washing machine. Mattresses wrench comfortable.
Jolien from Netherlands (9/10)
Very very helpfully and friendly owners and dog! Location was perfect (close to bus/metro), very specious and the hill wasn’t bad at all! Would stay here again.
Erika from United States (10/10)
The property was located in the perfect neighborhood not far from all the popular areas, the house itself was very comfortable and enough space to move around. The owner and manager were extremely welcoming and made sure we had everything we needed.
Latest News in – Seoul, South Korea
Stay updated with the latest news in – Seoul, South Korea. Discover what’s happening around!
Viral: Indian Woman Living In South Korea Shares Struggle Of Finding Vegetarian Food
"People here get shocked when I tell them that I survive here by only eating vegetables," the content creator says.
South Korea's food exports to US drop in July due to reciprocal tariffs
SEOUL — South Korea's food exports to the United States posted the first on-year decline in around two years in July, due to Washington's sweeping tariff scheme, data showed on Wednesday.
Kim Jong Un’s sister rejects outreach by South Korea’s new president
Experts say the comments suggest that North Korea has no plan to return to diplomacy with South Korea and the U.S.
Discover Korea's Best Shopping Destinations: Shinsegae Simon Premium Outlets
In 2025, marking its 20th anniversary, Shinsegae Simon declared the beginning of the "Premium Outlet 2.0" era, signaling a new turning point in Korea's outlet industry.
SURROUNDINGS
What’s nearby:
- N Seoul Tower: 1.2 km
- Sowol Gil Park: 500 m
- Statue of Yu Gwansun: 2.3 km
- Yongsan Crafts Museum: 2.3 km
- Seoul Animation Center: 2.4 km
- Namsan Botanical Gardens: 1.2 km
- Culture Station Seoul 284: 2.2 km
- The War Memorial of Korea: 2.1 km
- Leeum Samsung Museum of Art: 1.9 km
- Vinyl & Plastic By Hyundai Card Museum: 2.4 km
Restaurants & cafes:
- Restaurant Hills9: 100 m
- Cafe/bar Bagel Cafe: 250 m
- Cafe/bar Cueva Matera: 200 m
Top attractions:
- COEX Aquarium: 9 km
- Street Museum: 3.1 km
- 3 D Black Art Museum: 2.8 km
- Changdeokgung Palace: 4.8 km
- Gyeongbokgung Palace: 4.7 km
- Changgyeonggung Palace: 5 km
- Chun Young Kim’s House: 3.3 km
- The National Museum of Korea: 4.4 km
- National Theater of Korea Museum of Performing Arts: 2.6 km
- Agalmatolite Reliquary from the Three-story Stone Pagoda at Biroam Hermitage of Donghwasa Temple, Daegu: 3 km
Natural beauty:
- Peak Namsan Park: 1.3 km
Ski lifts:
- Star Hill Resort Lift 2: 33 km
- Star Hill Resort Lift 4: 33 km
- Star Hill Resort Lift 5: 33 km
Public transport:
- Train Hangangjin: 2.4 km
- Train Noksapyeong: 1.2 km
- Metro Itaewon Station: 1.8 km
- Metro Noksapyeong Station: 1.2 km
Closest airports:
- Gimpo International Airport: 18 km
- Incheon International Airport: 58 km
Facilities
Bedroom:
- Linen
Kitchen:
- Stovetop
- Oven
- Kitchen
- Washing machine
- Microwave
- Refrigerator
Bathroom:
- Toilet paper
- Towels
- Private bathroom
- Hairdryer
Transport:
- Airport shuttle Additional charge
Food & Drink:
- Tea/Coffee maker
Miscellaneous:
- Air conditioning
- Non-smoking throughout
Room Amenities:
- Heating
- Iron
Languages spoken:
- English
- Korean
Safety & security:
- Fire extinguishers
- CCTV outside property
- Smoke alarms
Media & Technology:
- Flat-screen TV
- Cable channels
Reception services:
- Invoice provided
- Private check-in/check-out
- Luggage storage
Great for your stay:
- Private bathroom
- Free WiFi
- Air conditioning
- Kitchen
- Flat-screen TV
- Airport shuttle
- Washing machine
- Luggage storage
- Cable channels


Rules
Pets:
- Pets are not allowed.
Parties:
- Parties/events are not allowed
Smoking:
- Smoking is not allowed.
Check-in:
- From 15:00
- You’ll need to let the property know in advance what time you’ll arrive.
Check-out:
- Until 11:00
Cancellation/prepayment:
- Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Guest reviews
Staff:
Comfort:
Location:
Free WiFi:
Facilities:
Cleanliness:
Value for money:
Send Us a Message
Fill out the form below, and one of our concierge specialists will get back to you promptly.