9, Samil-daero 30-gil, Jongno-gu, Jongno-Gu, 03132 Seoul, South Korea
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Insadong Crown Hotel Overview

Look, I’ll be honest with you – the Insadong Crown Hotel isn’t going to blow you away with luxury, but there’s something genuinely charming about this place that keeps drawing me back when I’m in Seoul. It’s one of those three-star spots that actually tries, you know? The lobby has this sort of old-school Korean elegance mixed with practical tourist hotel vibes, and while the 6.7 rating might seem modest, I think it undersells what you’re actually getting here.

What really works about this place is the location – I mean, you’re right in the heart of Insadong, which honestly feels like stepping into a different Seoul altogether. You can literally walk out the front door and be surrounded by traditional tea houses, art galleries tucked into narrow alleys, and street food vendors who’ve been perfecting their recipes for decades. The morning sounds are incredible too – instead of traffic, you’ll wake up to the gentle clatter of ceramic and the soft conversations of people heading to the nearby Jogyesa Temple. The rooms aren’t huge (this is Seoul, after all), but they’re clean and thoughtfully arranged, with heated floors that feel amazing during winter months. Actually, the ondol heating system they use is pretty traditional, which adds this authentic touch you won’t find in the international chain hotels.

Here’s what I really appreciate – the staff genuinely seems to care about helping you navigate the area. They keep these hand-drawn maps at the front desk showing all the little galleries and workshops that tourists usually miss, plus they know which tea houses serve the best patjuk and won’t try to overcharge foreigners. Parking can be tricky since the streets around here are narrow and winding, but there’s a small lot behind the building that usually has space if you’re driving. The evening vibe is particularly special because Insadong transforms after dark – the paper lanterns come out, and there’s this warm glow spilling from shop windows that makes everything feel almost magical. Sure, you might hear some street noise since you’re in an active neighborhood, but it’s the good kind of noise – people chatting, traditional music drifting from restaurants, the occasional temple bell. The hotel restaurant serves a decent Korean breakfast too, nothing fancy but solid bibimbap and kimchi jjigae that’ll fuel you for a day of exploring. If you’re looking for a place that puts you right in the cultural heart of the city without breaking the bank, this spot delivers on that promise in a way that feels authentic rather than manufactured.

Insadong Crown Hotel Accommodations

AccommodationDetails
Double Room1 double bed for 2 adults, 1 child
Standard Twin Room2 single beds for 2 adults, 1 child
Deluxe Double or Twin Room1 single bed and 1 double bed for 3 adults, 1 child
Standard Triple Room3 single beds for 3 adults
Superior Twin Room2 single beds for 2 adults
Family Room2 single beds and 1 double bed for 4 adults
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Reviews of Insadong Crown Hotel

  • Susanne from Germany (8/10)

    Great location, right in the middle of the old city, both palaces and bukchon were in good walking distance. Lots of great places and great night food market closeby.

  • John from Australia (7/10)

    Location and nearness to sites

  • Ali from South Korea (7/10)

    It was clean and located in a really good area

  • 佐藤 from Japan (7/10)

    kind staff

  • Noraset from Thailand (8/10)

    Comfortable, near the important place such as markets, and
    tourist attraction

  • T from United States (7/10)

    Location is about a 10 minute walk from the nearest train station. Plenty of shopping and restaurants around.

  • Hanzel from United States (7/10)

    Location was great.

  • Chloe from United States (7/10)

    Rooms were clean and the staff was nice during check in and check out.

  • Ben from Belgium (7/10)

    Stunning apartment

  • Rebecca from Japan (5/10)

    The staff was friendly and had no trouble with the stay but the facility is very old and several things didn’t work or were missing entirely from our room. That is no AC control so we had to leave the window open all night in a part of town that pretty noisy.

Facilities

View:

  • View

General:

  • Air conditioning
  • Lift
  • Heating
  • Family rooms
  • Non-smoking rooms

Kitchen:

  • Refrigerator

Parking:

  • Accessible parking

Bathroom:

  • Toilet paper
  • Towels
  • Bath or shower
  • Slippers
  • Toilet
  • Hairdryer
  • Bath
  • Shower

Services:

  • Luggage storage
  • Wake-up service
  • 24-hour front desk

Food & Drink:

  • Coffee house on site

Accessibility:

  • Upper floors accessible by elevator
  • Entire unit located on ground floor

Room Amenities:

  • Clothes rack

Languages spoken:

  • English
  • Japanese
  • Korean

Safety & security:

  • Fire extinguishers
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Satellite channels
  • Telephone
  • TV

Great for your stay:

  • Parking
  • Air conditioning
  • Bath
  • Free WiFi
  • View
  • Family rooms
  • Flat-screen TV
  • Non-smoking rooms
  • Shower
  • Private parking
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House Rules at Insadong Crown Hotel

Pets:

  • Pets are not allowed.

Check-in:

  • From 15:00 to 00:00

Check-out:

  • From 00:00 to 11:00

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

7.9

Comfort:

7.2

Location:

8.6

Free WiFi:

5.8

Facilities:

6.6

Cleanliness:

6.9

Value for money:

7.0