

Hotel Description
Located in the heart of Seoul’s cultural district, the 3-star ibis Ambassador Seoul Insadong offers travelers a perfect blend of comfort, convenience, and cultural immersion. Situated at 31, Samil-daero 30-gil in the historic Jongno-gu area, this well-established hotel has earned a solid 8/10 rating from satisfied guests, reflecting its consistent delivery of quality service and accommodations. The ibis Ambassador stands as a beacon for both business and leisure travelers seeking an authentic Seoul experience without compromising on modern amenities.
The hotel’s prime location in Insadong is perhaps its most compelling feature. This vibrant neighborhood is renowned for its preservation of traditional Korean culture, with narrow alleyways lined with craft shops, tea houses, and art galleries. Guests at the ibis Ambassador Seoul Insadong find themselves just steps away from the famous Insadong-gil, a bustling street where traditional meets contemporary in a fascinating cultural showcase. The proximity to other notable landmarks makes this hotel particularly attractive – Jogyesa Temple, Changdeokgung Palace (a UNESCO World Heritage site), and Bukchon Hanok Village are all within comfortable walking distance. For those looking to explore beyond the immediate neighborhood, the hotel’s location in Jongno-gu provides excellent access to Seoul’s comprehensive public transportation network, with nearby subway stations connecting guests to Myeongdong shopping district, Dongdaemun Design Plaza, and the iconic N Seoul Tower.
What sets the ibis Ambassador Seoul Insadong apart is its thoughtful balance of international standards and local character. As part of the respected ibis chain, guests can expect the brand’s signature dedication to essential comforts – clean, well-appointed rooms, efficient service, and reliable amenities. The hotel’s solid 8/10 rating speaks to its consistency in meeting guest expectations and providing good value for money in one of Seoul’s most desirable neighborhoods. The rooms, while modestly sized in keeping with urban Asian accommodations, are intelligently designed to maximize space and comfort. Many rooms offer views of the surrounding area, allowing guests to appreciate the unique blend of traditional architecture and modern cityscape that defines this part of Seoul. The hotel’s dedicated staff members are particularly praised for their attentiveness and willingness to assist international travelers in navigating the rich cultural experiences that await just outside the hotel’s doors. For travelers seeking an authentic Seoul experience with the reassurance of international hotel standards, the ibis Ambassador Seoul Insadong represents an excellent choice in the 3-star category, serving as both a comfortable retreat and a gateway to the cultural treasures of South Korea’s dynamic capital.
Rooms
- Standard Double Room with 1 double bed for 2 adults, 1 child
- Standard Twin Room with 2 single beds for 2 adults, 1 child
- Family Room with 1 single bed and 1 double bed for 3 adults, 1 child
- Triple Room with 3 single beds for 3 adults, 1 child
- Standard Double Room – Late check out 2PM with 1 double bed for 2 adults
- Staycation Offer – 30 hours stay – Standard Double Room with 1 double bed for 2 adults
- Staycation Offer – 30 hours stay – Standard Twin Room with 2 single beds for 2 adults
- Adjoining Room with 2 double beds and 4 single beds for 4 adults


Reviews
Abde2031 from United Arab Emirates (8/10)
Everything , especially the staff member Edward:)
Ibingobo from Switzerland (7/10)
The location in Insadong is good, I was already in the same hotel last year – that's why I chose it again
Tan from Singapore (8/10)
Clean & cozy room and location 😊
Cj from South Korea (7/10)
Staffs are very kind and location is excellent.
Ming-hung from Taiwan (9/10)
Location is good. Its near subway for minutes of walk. In the nearby area, there's a very popupar old street and food night market. We enjoyed food and nice vibe here.
There are convenience stores and coffee shop across street.Kishalya from South Korea (8/10)
Location was very convenient and staff were really friendly and helpful! Beds were really comfy too
Eaton from United States (8/10)
Very nice staff and location was excellent to shopping, restaurants and train station.
Malin from Netherlands (8/10)
Perfect location, right by Ikseon, plenty of cafes, restaurants, bars and shops, two metro stations nearby and walking distance to two of the main palaces and other attractions. Comfortable bed, good size room with a nice view – lovely rooftop was a plus too. Great staff. Small but functional gym.
Carolyn from United States (8/10)
Location between Ikseondong and Insadong street market.
Miller from South Korea (8/10)
It's close to the Palace and the historic village with tons of excellent restaurants. The rooftop view was pretty
Latest News in Seoul, South Korea
Stay updated with the latest news in Seoul, South Korea. Discover what’s happening around!
Seoul According to Gallerist Emma Son
The Seoul-based partner for Lehman Maupin Gallery, which today represents some of the most exciting names in Korean art, Emma Son has been a first-hand witness to the rapid development of the local …
Vietnam steps up as a regional leader
Vietnam wisely chose South Korea to showcase a new strategic-economic partnership in the region, focusing on growing trade, investment, and diplomatic cooperation. As the first country to dispatch a …
VAST Data collaborates with SK Telecom to optimise Korea’s largest AI infrastructure
VAST Data, the AI Operating System company, today announced a partnership with SK Telecom (SKT), South Korea’s …
Everything you need to check off your K-Culture bucket list in Korea
K-Culture is a journey through contrasting elements — where ancient traditions meet glowing neon-lit neighbourhoods. Discover what awaits you in Korea.
SURROUNDINGS
What’s nearby:
- Donhwamun: 500 m
- Topgoal Art: 450 m
- Unhyeongung: 400 m
- Tteok Museum: 150 m
- Hagajae Museum: 150 m
- Beautiful Tea Museum: 400 m
- Changdeokgung Palace: 450 m
- Alive Museum Insa-dong: 400 m
- Arario Museum in Space: 500 m
- Kyungin Museum of Fine Art: 450 m
Restaurants & cafes:
- Cafe/barsikmul: 50 m
- Cafe/bar Brew 3.14: 100 m
- Cafe/bar Cafe 1993: 30 m
Top attractions:
- Tapgol Park: 500 m
- Wonseo Park: 650 m
- COEX Aquarium: 10 km
- N Seoul Tower: 4.5 km
- Savina Museum: 750 m
- Wongaksa Pagoda: 600 m
- Gyeongbokgung Palace: 1.6 km
- Changgyeonggung Palace: 1.6 km
- The National Museum of Korea: 8 km
- Seoul Intangible Cultural Heritage Center: 750 m
Natural beauty:
- Peak Namsan Park: 3.1 km
Ski lifts:
- Star Hill Resort Lift 2: 31 km
- Star Hill Resort Lift 4: 31 km
- Star Hill Resort Lift 5: 31 km
Public transport:
- Metro Anguk: 500 m
- Train City Hall: 1.9 km
- Train Euljiro 4(sa)-ga: 1.5 km
- Metro Jongno 3-ga Station: 400 m
Closest airports:
- Gimpo International Airport: 19 km
- Incheon International Airport: 58 km
Facilities
View:
- City view
- View
Bedroom:
- Linen
- Wardrobe or closet
- Alarm clock
General:
- Shared lounge/T V area
- Air conditioning
- Non-smoking throughout
- Wake-up service
- Carpeted
- Lift
- Heating
- Facilities for disabled guests
- Non-smoking rooms
- Wake up service/Alarm clock
Kitchen:
- Electric kettle
- Refrigerator
Parking:
- Parking garage
Bathroom:
- Toilet paper
- Towels
- Bidet
- Towels/sheets (extra fee)
- Slippers
- Private bathroom
- Toilet
- Hairdryer
- Shower
Wellness:
- Public Bath
- Fitness centre
Living Area:
- Seating Area
Food & Drink:
- Coffee house on site
- Wine/champagne
- Bar
- Restaurant
Accessibility:
- Upper floors accessible by elevator
Room Amenities:
- Socket near the bed
- Clothes rack
Languages spoken:
- English
- Japanese
- Korean
- Chinese
Cleaning services:
- Daily housekeeping
- Laundry
Safety & security:
- Fire extinguishers
- CCTV outside property
- CCTV in common areas
- Smoke alarms
- Security alarm
- Key card access
- Key access
- 24-hour security
- Safety deposit box
Media & Technology:
- Flat-screen TV
- Satellite channels
- Telephone
- TV
Reception services:
- Private check-in/check-out
- Luggage storage
- Tour desk
- Currency exchange
- 24-hour front desk
Business facilities:
- Fax/photocopying
- Business centre
- Meeting/banquet facilities


Rules
Pets:
- Pets are not allowed.
Groups:
- When booking more than 7 rooms, different policies and additional supplements may apply.
Check-in:
- From 14:00
- Guests are required to show a photo identification and credit card upon check-in
Check-out:
- Until 12:00
Cancellation/prepayment:
- Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Guest reviews
Staff:
Comfort:
Location:
Free WiFi:
Facilities:
Cleanliness:
Value for money:
Send Us a Message
Fill out the form below, and one of our concierge specialists will get back to you promptly.